Speaker
Mrs
Elsabe Brits
(Die Burger)
Apply to be<br> consider for a student <br> award (Yes / No)?
No
Abstract content <br> (Max 300 words)
How do I share my work with the public, through the media, in a world where information technology is changing fast? What is a press release, a press conference, an embargo and more importantly: what are they not? What should my expectations be compared to those of the media.
In communicating science giving less is not more.
However explaining difficult science in an easy understandable language which is accessible to all, requires skill and practice The aim of communicating with the media and ultimately the public should be: to reach as many people as possible, with the long term goal of the public understanding of science and the sharing of knowledge.
Would you like to <br> submit a short paper <br> for the Conference <br> Proceedings (Yes / No)?
No
Primary author
Mrs
Elsabe Brits
(Die Burger)
