9-13 July 2012
Plenary - Communicating Science – How to wake the sleeping, gray cat
Presented by Mrs. Elsabe BRITS on 11 Jul 2012 from 12:00 to 12:45
Type: Oral Presentation
Track: Track E - Physics Education
How do I share my work with the public, through the media, in a world where information technology is changing fast? What is a press release, a press conference, an embargo and more importantly: what are they not? What should my expectations be compared to those of the media. In communicating science giving less is not more. However explaining difficult science in an easy understandable language which is accessible to all, requires skill and practice The aim of communicating with the media and ultimately the public should be: to reach as many people as possible, with the long term goal of the public understanding of science and the sharing of knowledge.